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Engagement patterns

Three project patterns, scoped in full.

BARI BUTI MARKETING S.L. was founded in July 2026, so this page carries no client outcome figures. What it carries instead is the work itself: the architecture we build, the order we build it in, the criteria we accept it against and the controls that keep a release reversible.

Founded
July 2026
Baseline method
21-day diagnostic
Reporting source
Your CRM and finance records
Sectors we build for
SaaS, distribution, IT services
Black paper project diagrams clipped to a studio pinboard under a desk lamp
Engagement patterns are drawn as architecture, not as outcome posters. The three boards on this page follow that rule.

Read this first

Delivery blueprints, not outcome claims.

Most agency portfolios publish figures that cannot be checked. We are a new firm and we have no client results to publish yet, so we publish the method in full instead. Judge it the way you would judge a technical proposal.

  1. These are engagement patterns

    Each entry describes how we scope and run a recurring type of project, drawn from the disciplines our team works in: acquisition measurement, trade commerce architecture and technical SEO. They describe planned work, not delivered client results.

  2. Baseline before change

    Every engagement opens with a 21-day diagnostic that fixes your starting figures in writing and is signed off before anything is altered. Progress is later measured against that document, never against a period chosen afterwards.

  3. The CRM is the source of record

    Revenue and pipeline reporting comes from your CRM and finance records. Advertising platform conversions are excluded from revenue reporting entirely, because every platform counts the same sale.

  4. When we publish results, they will be reproducible

    Any figure that appears on this page in future will be reproducible from a client's own systems, with the baseline, the reporting method and the measurement window stated alongside it. Anything that fails that test stays off the site.

Product team reviewing a subscription analytics dashboard in an evening office

Pattern 01

SaaS acquisition measurement

Acquisition measurement rebuilt around signed revenue

Business condition

A subscription product spends steadily on paid acquisition while the ad platforms report more conversions than finance can find in signed contracts. Each channel claims the same revenue, so budget is reallocated monthly against figures nobody can defend, and the question of which campaigns pay for themselves never gets a straight answer.

What the engagement builds

Collection moves off the browser to a consent-aware server-side layer, identity is resolved before attribution, and the CRM becomes the single source of record for revenue. Budget then moves in capped increments toward campaigns with measurable incremental contribution, each change held against a holdout group rather than a dashboard reading.

Measurement source
CRM closed-won records
Implementation phase
Phase 1 · days 22–45
Validation method
Paired holdout by campaign group
Engagement length
90 days to first full reporting cycle
Warehouse manager checking a trade order interface on a rugged tablet

Pattern 02

Industrial B2B e-commerce

Trade catalogue rebuilt around contract pricing

Business condition

A distributor runs a catalogue of several thousand lines where trade buyers cannot see their contract price until the final checkout step. Orders are started and abandoned, and the internal sales desk absorbs the difference by phone, spending most of the day confirming prices already stored in the ERP.

What the engagement builds

Pricing becomes a service the storefront queries rather than a calculation buried in checkout. Contract tiers and quantity breaks surface on the product card, checkout drops to two steps behind a feature flag with saved delivery profiles and purchase order references, and completed orders return to the ERP as structured lines instead of being retyped.

Measurement source
ERP order lines
Implementation phase
Phase 2 · days 51–75
Validation method
Staging parity check on 500 price lines
Engagement length
95 days to pilot account rollout
Infrastructure engineers reviewing a monitoring interface in a server aisle

Pattern 03

Technical SEO for IT services

One indexable page per commercial intent

Business condition

An integrator or managed services firm ranks for its own name and little else. Opportunities arrive through outbound and referral, which caps growth at the size of the sales team. Several pages compete for the same commercial intent, and the technical detail engineers use to shortlist vendors sits in documents nobody can find.

What the engagement builds

Commercial intents are mapped and ranked by deal value, then the URL structure is consolidated so each intent has exactly one indexable page. Template-level performance debt is cleared in batches, and a documentation layer is written from interviews with your own architects and signed off by them before publication.

Measurement source
Server logs and Search Console API
Implementation phase
Phase 1 · days 22–45
Validation method
Pre and post crawl diff
Engagement length
120 days across four phases

Next step

Ask us the awkward questions about any of these.

Push on the architecture, the phase order, the acceptance gates or the parts we would refuse to sign up to. A proposal from us restates all of it against your own systems and constraints.

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