Crawl and index architecture
Server log review to see what search engines actually request, followed by removal of crawl traps, parameter duplication and faceted URL explosions that waste your crawl budget.
Growth & Demand
Technical SEO measured in pipeline.
Rankings are a leading indicator, not a result. We work on crawl architecture, rendering performance and the documentation your buyers actually search for, then report on qualified pipeline from organic.
- Core Web Vitals target
- LCP under 1.5 s
- First technical fixes
- Inside 14 days
- Reporting cadence
- Monthly, against pipeline
- Minimum engagement
- Nine months
What the engagement covers
Fix the foundation, then publish.
The order matters. Adding content to a site that cannot be crawled properly multiplies an existing problem, and it is the most common reason a well-funded SEO programme produces nothing for a year.
Core Web Vitals and rendering
Largest contentful paint, interaction latency and layout stability measured on mid-range hardware rather than a developer laptop, including how your JavaScript renders to a crawler.
Information architecture
One canonical page per commercial intent, grouped into service and industry clusters, so your own pages stop competing with each other for the same query.
Technical documentation content
Integration guides, API references and comparison pages written for the engineers who shortlist vendors, which is where most IT purchase research genuinely starts.
Internationalisation
Correct hreflang across EU markets, with a URL structure that survives adding a language later. Broken internationalisation quietly halves the value of every page you publish.
Structured data
Organisation, product, breadcrumb and FAQ markup implemented and validated, kept deliberately minimal so it never contradicts what is visible on the page.
Why this works
Four positions we hold, even when they are unpopular.
Technical SEO fails predictably, and almost always for the same four reasons. Each of these is a decision made at the start of the engagement, not a tactic applied later.
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Indexation comes before content
A crawl trap can leave large sections of a site undiscovered or unindexed, making additional publishing ineffective. The workflow therefore verifies what search engines can reach before any content brief is approved.
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Intent is read from lost deals, not keyword tools
In niche B2B categories, search volume data is unreliable and frequently reports zero for the queries that close deals. We build the target list from sales call notes, support tickets and lost-deal reasons, then validate it against Search Console impressions rather than a third-party estimate.
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Engineering fixes get shipped, not documented
A technical audit delivered as a document is a bill for a problem you still have. Our front-end developers implement the fixes on the same engagement, which is why the first changes are live inside two weeks instead of waiting behind your product roadmap.
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Rank tracking is a diagnostic, not a report
Positions tell us whether a hypothesis was right. They tell you nothing about the business. The monthly report leads with qualified pipeline sourced from organic, tied to CRM records, and keeps ranking data in an appendix where it belongs.
What you get
Commitments, with dates attached.
SEO is the slowest channel we run, and pretending otherwise would waste your money. What we will commit to is the technical standard and the delivery pace.
14 days
To the first shipped fix
Crawl blockers and rendering faults are implemented and live within two weeks, not filed as recommendations for your team to schedule.
1.5 s
Largest contentful paint
Template-level performance ceiling on mid-range mobile hardware, verified on real devices rather than a synthetic lab score.
Zero
Cannibalised clusters
One canonical page per commercial intent across the whole site, with duplicates consolidated and redirected rather than left to compete.
Baseline set
Organic pipeline target
The current organic share is measured during the audit and a planning target is documented from the client's own CRM data.
The detail
Terms, team and tooling.
Nine months is the minimum because anything shorter cannot show whether the work compounded. If you need results faster than that, paid acquisition is the honest answer and we will say so.
Discuss an engagement- Onboarding
- Server log crawl audit, index coverage review, baseline pipeline model
- Team assigned
- Senior technical SEO specialist, front-end developer, content strategist
- Data sources
- Server logs, Search Console API, your CRM, crawler of your choice
- Content production
- Included up to a monthly volume fixed at kickoff
- Reporting
- Monthly technical report, quarterly pipeline review with sales
- Minimum engagement
- Nine months, then rolling with 60 days notice
Questions we are asked first
Before you send a brief.
If your question is not here, write to info@bari-buti.com and you will get a direct answer from the person who would run the work.
Technical recovery can show inside four to eight weeks, because you are unblocking pages that already exist. New content competing for commercial queries typically takes five to nine months to reach a stable position. Any agency quoting faster than that on a competitive term is describing an outcome they cannot control.
We write it. For technical documentation we interview your engineers first, because a copywriter guessing at an integration flow produces pages that rank briefly and convert nobody. Where your team prefers to write, we supply the structure and edit for search, and the retainer is adjusted accordingly.
It is a solvable one, and a common reason a site underperforms without anyone noticing. The usual fix is server-side rendering or pre-rendering for the marketing and documentation routes, while the application itself stays exactly as it is. We test what a crawler receives rather than trusting the framework's claims.
No, and neither can anyone else. Positions depend on a ranking system we do not control and competitors who keep working. What we guarantee is the technical standard, the delivery pace and full visibility of what was shipped and what it produced. A guaranteed ranking is a sales tactic, not a service level.
Usually. The workflow supports WordPress, Webflow, Contentful, Strapi and in-house systems where access permits implementation. The audit flags platform limitations, then compares the cost of working around them with the cost of moving.
Works well with
The disciplines that compound this one.
Organic is the cheapest channel to operate and the slowest to start. These three cover the gap while it builds, and prove it is working once it does.
Next step
Send us the domain, and we will show you what is not being indexed.
The crawl audit is a fixed-fee engagement with a written deliverable and a ranked fix list. You keep it whether or not you retain us afterwards.