Pattern 01 · SaaS acquisition measurement
Acquisition measurement rebuilt around signed revenue
Platform dashboards count the same subscription several times over, so budget decisions get made on figures finance cannot reconcile. This pattern moves collection server-side, joins it to CRM records, and reports acquisition cost against a payback horizon.
- Measurement source
- CRM closed-won records
- Implementation phase
- Phase 1 · days 22–45
- Validation method
- Paired holdout by campaign group