The proposal names the people
Whoever is listed in the proposal is on the account for the duration. No junior substitution after signature, and no account manager relaying questions to a specialist you never meet.
The agency
BARI BUTI MARKETING S.L. is a Spanish company founded in July 2026 in Umbrete, Sevilla. We provide six disciplines for IT products and technical businesses, with scope, ownership and measurement rules written down before delivery begins.
Why this company exists
The company was founded around a narrow rule: if a claim cannot be reproduced from the client's own systems, it should not be in the report.
Most B2B marketing fails long before the creative. It fails because nobody agrees what a qualified lead is, because the tracking layer double-counts, and because the incentive structure rewards spending more rather than earning more. Three problems that are commercial and organisational, not creative.
Our operating model starts with a 21-day diagnostic, fixes the baseline in writing and keeps media spend under the client's direct ownership. The service fee does not rise with media budget, removing an incentive to recommend spending more than the evidence supports.
The six disciplines are performance marketing, technical SEO, B2B lead generation, website development, e-commerce development and revenue analytics. A proposal identifies the roles required for the selected scope before signature.
Delivery is based in Umbrete, just outside Sevilla, and available in English and Spanish across the EU. Reporting cadence, decision records and acceptance criteria are defined in the proposal.
Operating principles
These occasionally cost us work. A prospect who wants a launch next week and a report that always looks positive is better served elsewhere, and we say so.
Whoever is listed in the proposal is on the account for the duration. No junior substitution after signature, and no account manager relaying questions to a specialist you never meet.
Platforms invoice you directly and the retainer is fixed. Our fee does not grow because your budget did, so a recommendation to spend less carries no cost to us.
Advertising accounts, tracking layer, repositories, reporting queries and campaign history are yours throughout and on exit. Nothing is architected so that only we can maintain it.
Twenty-one days of diagnostic before anything structural is altered, with the starting numbers agreed in writing. Without that document neither side can prove what the work did.
If a test failed or a channel is not paying back, it leads the weekly report rather than appearing on slide fourteen. Delay only makes the correction more expensive.
A proposal is issued only when the required delivery roles and review time can be allocated to the stated schedule.
Where we stop
Listing this is more useful than another page of capabilities. If your requirement is below, you will save a week by not writing to us.
Awareness work measured on reach and sentiment is a different discipline with a different skill set. Our measurement model assumes a sales process with identifiable deals in a CRM, which consumer retail does not have.
Below roughly 15,000 euros of monthly media spend, statistical noise exceeds the effect of anything we would change. A fixed-fee audit is the honest product at that size, and we will point you to it instead.
If the product does not yet retain the users it has, acquisition spending can accelerate churn rather than growth. In that situation, product retention should be addressed before acquisition spend is expanded.
Where a stakeholder needs figures presented against their own internal narrative rather than against the CRM, we are the wrong supplier. That request always arrives early and it is always the reason things end badly.
Verifiable operating facts
BARI BUTI MARKETING S.L. was founded in July 2026. The company does not yet publish client-result aggregates, testimonials or historical engagement counts.
July 2026
Registered and based in Umbrete, Sevilla, Spain.
Six
Three demand disciplines and three build-and-measure disciplines, each documented on a dedicated service page.
21 days
Retainer scopes begin with a written baseline, measurement review and ranked execution plan before structural changes.
100%
Accounts, repositories, tracking specifications, reporting queries and campaign history remain under client ownership.
Company details
Registered in Spain and invoicing in euros, with reverse charge applied for EU business customers holding a valid VAT number.
Talk to the teamNext step
Send the numbers you need to move. You will get a written answer from the specialist who would run the work, and a straight opinion on whether we are the right choice.